Books by Doug Hall

Much of the work of Innovation Engineering has been pioneered by Eureka! Ranch CEO and Founder, Doug Hall.  Doug has written a number of award winning business books on Innovation.  His next book, Innovation Engineering, is due out in Winter 2017.


jump start your brain

A Proven Method For Increasing Creativity 500%

Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain's power and putting productive creativity to work for you.

Required reading. Hall reveals how you can retrain your brain to think of more creative ideas. The book is funny and packed with anecdotes.
— Entrepreneur Magazine

jump start your business brain

Win More - Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts

Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.

However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who've realized a 10 to 50% increase in sales as a result of applying the six principles.

jump start your marketing brain

Truths, Tactics & Techniques For Measurable Success

This book is a DEEP DIVE into the complex world of sales and marketing. It's for those with a genuine commitment to measurably improving their success rate.

It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its “academic style” prevented it from reaching the mass audience of Jump Start Your Business Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.

Making the Courage Connection

How People Get from Fear to Freedom - and How You can Too

Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-life profiles of people with the gumption to live their lives to the fullest.

It takes courage to live in our world today. Making the Courage Connection tells, in an interesting and dramatic way, how one can make life worth living by taking control.
— Ruth Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking

Northpole Tenderfoot

A Rookie Goes on a North Pole Expedition Following in Admiral Peary's Footsteps

Why would Doug Hall follow in Robert Peary's 1909 sled tracks to the North Pole, despite the grueling terrain and temperatures between 15 and 62 degrees below zero? His goal was to resurrect the spirit of Peary's journey in a world increasingly driven by instant gratification, short term business focus, and lack of sustained dedication to great causes. Peary succeeded where some 578 expeditions before him had failed. North Pole Tenderfoot is Doug's attempt to let the reader experience what is possible when one does what Peary did: think big.