Fundamentals

Estimating Concept Value

  • Why Estimating Matters
  • Fermi Estimating Mindset
  • How to Forecast

Create Session Fundamentals

  • Check Lists, Matrices, and Idea Engineering

Plan, Do, Study, Act

  • Plan & Do
  • Study & Act

PDSA - Best Practices

  • Roles & Workflow
  • Risk Management

PDSA - Concept Prototypes

  • Why Prototype
  • Best Practices

PDSA - Functional Prototypes

  • Principles
  • Best Practices

Meaningful Uniqueness

  • Identifying Meaningful Uniqueness
  • Communicating Meaningful Uniqueness

Blue Card Strategy Activation

  • What is Strategy Activation & Why Does it Matter?
  • The Parts of the Blue Card
  • How to Write a Blue Card

Yellow Card Concept Writing

  • What is a Yellow Card & Why Does it Matter?
  • The Parts of a Yellow Card (Problem, Promise, Proof)
  • The Parts of a Yellow Card (Cost, Name, Headline)
  • How to Write a Yellow Card

Stimulus & Diversity

  • Trust in the Power of Stimulus
  • Trust in the Power of Diversity
  • Mind Mapping & Osborn Brainstorming

Exploring Stimulus

  • What is Great Stimulus
  • Gathering Stimulus
  • Stimulus Sharing

Concept Improvement

  • Clarity & Focus
  • Synergy
  • Factual Wisdom on Increasing Meaningfulness of Writing

Create

Patent Mining

  • Why Patent Mining
  • How to Read a Patent
  • How to Search for Patents
  • Start Patent Mining

Future Mining

  • Mega Shifts and Scenarios
  • Start Future Mining

Unrelated Mining

  • Lateral Thinking
  • Start Unrelated Mining

End of Year Experience

Market Mining

  • Fundamentals of Market Mining
  • Start Market Mining

Insight Mining

  • Qualitative Mining
  • Quantitative Mining
  • Start Insight Mining

Advanced Create Methods

  • Triz
  • Analogy & Stimulating the Subconscious

Advanced Create Methods (Structured Brainstorming Tools & Checklists/Matrices)

  • Structured Brainstorming Tools
  • Checklists/Matrices

Wisdom Mining

  • Searching Academic Articles
  • Start Wisdom Mining

Communicate

Tech Translation

  • Technology Concept Translation Theory
  • Tech Translation

Meaningful Marketing Messages

  • Meaningful vs Mindless Marketing
  • Amplifying Meaningfulness

Real World Communications

  • Free Form Writing
  • Applications

Proactive Selling Pitches

  • Understanding Customer Mindset on Innovations
  • 5 Step Persuasive Selling Format

End of Year Experience

Optimizing the Whole

  • Concept as a System
  • The 6 Tensions

Advanced Benefit, Proof, and Name

  • Umbrella & Emotional Benefits
  • Test Results, Pedigrees, Testimonials, & Guarantees
  • Trademarks

Concept Feedback

  • Qualitative Research
  • Quantitative Research

Oomph

  • Tampering
  • oomph

Commercialize

Organizing for Success

  • Formats, Systems, Meetings, Software
  • The Project Leader Role
  • The Management Coach Role
  • The Process Coach Role

Business Opportunity Recommendation

  • Principles
  • Business Opportunity Recommendation Formats

Innovation Decisions

  • Principles
  • How to Make Smart Decisions

End of Year Experience

PDSA Rapid Research

  • Principles
  • Rapid Testing Screening & Analysis
  • New Standards to Drive Word of Mouth

PDSA Reducing Variation in Forecasts

  • Fermi Estimating, Bounding Estimates
  • Calibration, Trailblazer Delphi, PDSA Experimentation

Confront Reality - Cost & Price Estimating

  • Definitions and Principles
  • How to Estimate

Business Models

  • Business Model as a System
  • Problem Solving Not Compromising

Proprietary Protection

  • Background
  • What is Patentable & Patent FAQ
  • How to Write & File a Patent

Systems

Rapid Research Operations

  • System, Variance & Psychology
  • Upgrading Using PDSA Experiments

Rapid Research Analytics

  • System, Variance & Psychology
  • Best Practices

Patent ROI

  • System, Variance & Psychology
  • Best Practices

Diffusion of Innovation Mindset

  • System, Variance & Psychology
  • Best Practices

Personal Leadership

  • Being a Change Agent
  • Change the World

Appreciation for a System

  • Principles
  • Tactics & Tools

Knowledge of Variation

  • Principles
  • Tactics & Tools

Psychology

  • Principles
  • Tactics & Tools

Theory of Knowledge (PDSA)

  • Principles
  • Tactics & Tools

Strategic Alignment

  • System, Variance & Psychology
  • Best Practices

Department Alignment

  • System, Variance & Psychology
  • Best Practices