Relativity is one of the first products from the Brain Brew collaboration - preferred 2 to 1 by Millennials.
Doug Hall - INVENTOR
As the founder of the Eureka! Ranch and AcuPoll in 1986, Doug has invented, written and tested more ideas than anyone on planet Earth. With repeat clients like American Express, Ford, Disney, P&G, FritoLay, Johnson & Johnson, Hewlett Packard and dozens more he's cranked out inventions for everything from new business models and systems to cookies, caskets and cars.
One small example is the Brain Brew Scientific Spirits collaboration between Doug's Eureka! Ranch team and Edrington Distillers of Scotland (producers of The Macallan, Highland Park, Cutty Sark, Snow Leopard, The Famous Grouse, and Brugal).
With his team, Doug discovered and filed patents on technology that allows us to Compression Age™ Whiskey in about 40 minutes. The result is a product so smooth it is preferred by Millennials by 2 to 1 versus a top selling 18 year Scotch and top selling Single Barrel Bourbons. The technology was discovered, validated, developed and taken to market test in just 10 months!
We respect that “traditionalists” will see the new tastes that this molecular gastronomy technology enables as something disrespectful to “the way it’s always been done.” However, the target audience for our innovations is Millennials. And like Millennials we embrace the new tastes and experiences that Scientific Spirit™ technology enables.