Join The Global Community of  World Class  System Innovation Experts

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Innovation Engineering Mastery Course

Where Leaders of PROJECTS &/or PEOPLE
in System Driven Innovation®

You understand that innovation is no longer optional.  Success for your career depends on your ability to enable innovation.  You have tried everything - working harder, tapping into your child like creativity, hiring “guru” designers and innovators - and frankly - nothing seems to STICK.   Sometimes you get lucky - most of the time you don’t.  

The Innovation Engineering MASTERY COURSE transforms you into a genuine expert at System Driven Innovation.  

System thinking provides a proven method for identify root cause reasons for innovation frustrations - and step by step methods for evaporating them.  The result is greater success as you lead projects and people. 

It’s a true mastery program - 5 college courses of content in three 11 hour immersive days plus up to 12 months of application to your work.  

It takes you beyond the fundamentals to:

  • Advanced systems for Creating Big Ideas 
  • Advanced systems for Process Improvement
  • Advanced systems for Communicating Ideas
  • Advanced systems for Making Ideas Real
  • Advanced systems for Fixing Broken Systems
  • Advanced systems for Enabling & Teaching

How It Works

step 1

Complete Prerequisite 

To attend the Mastery Course you must have previously attended an IE Quick Start/Fundamentals Course

step 2

Convenient On-Line Digital Classe

Before attending the Course you complete about 90 short digital classes on systems for expert level leadership of people and projects for Creating, Communicating, and Commercializing Meaningfully ideas. You can watch them on your computer, phone, or tablet.

step 3

3 Day Immersive “Lab Class” Experience

This is an immersive experience.  It takes the learning from the digital classes and makes it very real through interactive experiences.  Most important - one on one feedback ensures you really learn how to lead system driven innovation. 

The path to certification involves three elements:  a) A grade of 100% on all Lab Class Assignments (no stress - you can resubmit unlimited times our goal is to get you to mastery not to fail you), b) Application of the learning to your real work  and c) The personal written recommendation of your Innovation Engineering Black Belt certification coach.  You have 12 months to complete certification.

step 4

Innovation Engineering BLACK BELT Certification Path

Your Path To Innovation Engineering Black Belt Certification
Delivers Tangible Return on Investment

Blue Card Strategy Session … Stimulus Mining to Learn More…Spark Decks to enable others…. Create Session to leverage diversity…Rapid Research using advanced tools to make smarter decisions …. Plan, Do, Study, Act Learning Cycles to drive out risk…Using Tools To Write Smarter….Enabling Collaboration…. Patent ROI… Teaching and Enabling Others …Making a System Work Smarter & Faster.

Note, certification is not additional work.  
It’s a smarter way to do your existing work.


As a mastery course, you'll learn 48 innovation skills that make up the Innovation Engineering 'Body of Knowledge.'  They are the complete set of skills taught in Innovation Engineering graduate school programs across the country.  But in this Mastery Course, the instruction has been condensed to fit into an executive course that anyone can take.

CREATE skills

Learn the complete set of skills for creating solutions and ideas for anything - from facilitating sessions to amping up any problem-solving effort.

1:  Meaningful Uniqueness

  • SubSkill A. Identifying Meaningfully Unique
  • SubSkill B. Meaningful Uniqueness Clarity

2:  Stimulus & Diversity

  • SubSkill A. Trust in the power of Stimulus
  • SubSkill B. Trust in the power of Diversity
  • SubSkill C. Mind Mapping and Osborn Brainstorming

3:  Exploring Stimulus

  • SubSkill A. What is Great Stimulus - Disruptive and Divergent
  • SubSkill B. Gathering and Sharing Stimulus

4:  CREATE Sessions

  • SubSkill A. Stimulus Processing
  • SubSkill B. Preparing for a Create Session
  • SubSkill C. Running a Create Session

5: Unrelated Stimulus

  • SubSkill A. The Power of Unrelated 
  • SubSkill B. START Unrelated Mining

6:  Patent Mining

  • SubSkill A. Why Patent Mining
  • SubSkill B. How to Read a Patent
  • SubSkill C. How to Search for Patents
  • SubSkill D. START Patent Mining

7: Insight Mining

  • SubSkill A. Qualitative 
  • SubSkill B. Quantitative 
  • SubSkill C. START Insight Mining

8: Market Mining

  • SubSkill A. Fundamentals of Market Mining
  • SubSkill B. START Market Mining

9: Advanced Create Methods

  • SubSkill A. Analogy & Stimulating the Subconscious
  • SubSkill B. TRIZ

10: Future Mining

  • SubSkill A. Fundamentals of Future Mining - Mega Shifts and Scenarios
  • SubSkill B. START Future Mining

11: Wisdom Mining

  • SubSkill A. How to Search Academic Articles
  • SubSkill. START Wisdom Mining

12: Professional Grade Create / Problem Solving Sessions

  • SubSkill A. Assessment and Preparation
  • SubSkill B. Facilitation
  • SubSkill C. InterAct Sessions

communicate skills

Ideas can't go anywhere unless you can communicate them clearly and convincingly in all forms - from strategy, to idea, to business case and research.

13:  Strategy Activation - Blue Cards

  • SubSkill A. What is Strategy Activation and Why Does it Matter?
  • SubSkill B. The Parts of a Blue Card
  • SubSkill C. How to Create a Blue Card

14:  Concept Writing - Yellow Cards

  • SubSkill A. WHAT is a Yellow Card & WHY Does it Matter?
  • SubSkill B. The Parts of a Yellow Card Problem, Promise, Proof
  • SubSkill C. The Parts of a Yellow Card Cost, Name, Headline
  • SubSkill D. How to Write a Yellow Card

15:  Concept Improvement

  • SubSkill A. Clarity & Focus
  • SubSkill B. Synergy
  • SubSkill C. Factual Wisdom on Increasing Writing Success

16:  Estimating Concept Value

  • SubSkill A. Why Estimating Matters
  • SubSkill B. Fermi Estimating Mindset
  • SubSkill C. How to Forecast Sales

17: Optimizing the Whole Concept

  • SubSkill A. Concept as a System
  • SubSkill B. The 6 Tensions

18: Concept Feedback Systems

  • SubSkill A. Qualitative Research
  • SubSkill B. Quantitative Research

19: Advanced Benefit, Proof, & Name

  • SubSkill A. Umbrella & Emotional Benefits
  • SubSkill B. Test Results, Pedigrees, Testimonials & Guarantees
  • SubSkill C. Trademarks

20: Oomph

  • SubSkill A. Tampering
  • SubSkill B. Oomph

21: Technology Translation

  • SubSkill A. Technology Concept Translation Theory
  • SubSkill B. Tech Translation

22: Meaningful Marketing Messages

  • SubSkill A. Meaningful vs Mindless Marketing
  • SubSkill B. Amplifying Meaningfulness

23: Real World Communications

  • SubSkill A. Free Form Writing
  • SubSkill B. Applications

24: Proactive Selling Pitches

  • SubSkill A. Understanding Customer Mindset on Innovations
  • SubSkill B. 5 Step Proactive Selling Format

commercialize skills

Learn how to take an idea and transform it into a reality - complete with PDSA cycles of learning, advanced forecasting, & Intellectual Property.

25:  Plan, Do, Study, Act

  • SubSkill A. Plan & Do
  • SubSkill B. Study & Act

26:  PDSA Best Practices

  • SubSkill A. Roles & Workflow
  • SubSkill B. Risk Management

27:  PDSA Concept Prototypes

  • SubSkill A. Why Prototype
  • SubSkill B. Best Practices

28:  PDSA Functional Prototypes

  • SubSkill A. Principles
  • SubSkill B. Best Practices

29:  PDSA Rapid Research

  • SubSkill A. Principles
  • SubSkill B. Rapid Testing Screening & Analysis
  • SubSkill C. New Standards to Drive Word of Mouth

30:  PDSA Reducing Variation in Forecasts

  • SubSkill A. Fermi Estimating, Bounding Estimates
  • SubSkill B. Calibration, Trailblazer Delphi, PDSA Experimentation

31:  Confront Reality - Cost & Price Estimating

  • SubSkill A. Definitions and Principles
  • SubSkill B. How to Estimate

32:  Business Models

  • SubSkill A. Business Model as a System
  • SubSkill B. Problem Solving Not Compromising

33:  Proprietary Protection

  • SubSkill A. Background
  • SubSkill B. What is Patentable & Patent FAQ
  • SubSkill C. How to Write & File a Patent

34:  Organizing for Success

  • SubSkill A. Formats, Systems, Meetings, Software
  • SubSkill B. The Project Leader Role
  • SubSkill C. The Management Coach Role
  • SubSkill D. The Process Coach Role

35:  Business Opportunity Recommendation

  • SubSkill A. Principles
  • SubSkill B. Business Opportunity Recommendation Formats

36:  Innovation Decisions

  • SubSkill A. Principles
  • SubSkill B. How to Make Smart Decisions


Everything that's accomplished is because of working systems...for alignment, collaboration, research, patents and project management.

37: Appreciation for a System

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

38:  Knowledge about Variation

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

39: Psychology

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

40: CREATE Sessions

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

41: Strategic Alignment

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

42: Departmental Alignment

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

43: Rapid Research Operations

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

44: Rapid Research Analytics

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

45: Collaboration

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

46: Patent ROI

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

47: Diffusion of Innovation Mindset

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

48: Personal Leadership

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

What Others Have to Say

Innovation Engineering is a powerful way to enable an organization to create a real culture of innovation.  Below are some certified IE Black Belts talking about their own experience and how it's helped their organization.

I’ve learned through getting my Black Belt the importance of rigor and encouraging others but through the lens of a Blue Card and setting clear organizational strategy.
— Jaime Matyas, Chief Executive Officer, Student Conservation Association
One of the things that really brought it home for me was working on the silo mentality and how it’s built into the process.
— Casey Cook, Group Leader, Mercedes
It’s a process to bring your ideas to fruition.
— Mike Sexton, Team Leader, Mercedes

Tuition & Timing

For the Course + Tools + Coaching to Certification which includes video pre-work, 3 in class days and 12 months personal access to and coaching on application assignments that apply to your real work = $12,000* USD per person.

* Up to 50% off discounts are available for those with certain Innovation Engineering Labs portals.

PRIVATE Programs are the most effective approach and our most popular option, as they enable deep conversations on the application of the teaching to your immediate world. Contact us to explore a private program for your group.  

Open Enrollment PUBLIC Programs are an option for smaller groups and individuals.