Innovation Engineering Innovation College

Learn the Total Curriculum of 48 Skills
for how to LEAD and TEACH the
System Driven Innovation Mindset

Innovation College is for leaders of change in any department and at any job level. Though it requires no previous training, Innovation College is an expert-level course on innovation.  In fact, in this express format you'll cover the exact same skills taught over 6 semesters in the graduate program on university campuses.

From this 5-day course & CERTIFICATION you will be able to:

  • Write an innovation project mission that will inspire great ideas.
  • Create 8x more big ideas than brainstorming.
  • Increase the persuasive power of your ideas by up to 5X.
  • Deliver results up to 6X faster using a New Innovative Work Process.
  • Jump Start innovation in your job instantly.
  • Lead complex Systems-Driven projects for your organization.
  • Use a complete "operating system" for accelerating ideas from inspiration through to making it real.
  • Lead an Innovation Team to create bold, disruptive ideas.
  • Coach others in your organization to innovate.


As an advanced course, you'll learn 48 innovation skills that make up the Innovation Engineering 'Body of Knowledge.'  They are the complete set of skills taught in Innovation Engineering graduate school programs across the country.  But in this Mastery Course, the instruction has been condensed to fit into an executive course that anyone can take.

CREATE skills

Learn the complete set of skills for creating solutions and ideas for anything - from facilitating sessions to amping up any problem-solving effort.

1:  Meaningful Uniqueness

  • SubSkill A. Identifying Meaningfully Unique
  • SubSkill B. Meaningful Uniqueness Clarity

2:  Stimulus & Diversity

  • SubSkill A. Trust in the power of Stimulus
  • SubSkill B. Trust in the power of Diversity
  • SubSkill C. Mind Mapping and Osborn Brainstorming

3:  Exploring Stimulus

  • SubSkill A. What is Great Stimulus - Disruptive and Divergent
  • SubSkill B. Gathering and Sharing Stimulus

4:  CREATE Sessions

  • SubSkill A. Stimulus Processing
  • SubSkill B. Preparing for a Create Session
  • SubSkill C. Running a Create Session

5: Unrelated Stimulus

  • SubSkill A. The Power of Unrelated 
  • SubSkill B. START Unrelated Mining

6:  Patent Mining

  • SubSkill A. Why Patent Mining
  • SubSkill B. How to Read a Patent
  • SubSkill C. How to Search for Patents
  • SubSkill D. START Patent Mining

7: Insight Mining

  • SubSkill A. Qualitative 
  • SubSkill B. Quantitative 
  • SubSkill C. START Insight Mining

8: Market Mining

  • SubSkill A. Fundamentals of Market Mining
  • SubSkill B. START Market Mining

9: Advanced Create Methods

  • SubSkill A. Analogy & Stimulating the Subconscious
  • SubSkill B. TRIZ

10: Future Mining

  • SubSkill A. Fundamentals of Future Mining - Mega Shifts and Scenarios
  • SubSkill B. START Future Mining

11: Wisdom Mining

  • SubSkill A. How to Search Academic Articles
  • SubSkill. START Wisdom Mining

12: Professional Grade Create / Problem Solving Sessions

  • SubSkill A. Assessment and Preparation
  • SubSkill B. Facilitation
  • SubSkill C. InterAct Sessions

communicate skills

Ideas can't go anywhere unless you can communicate them clearly and convincingly in all forms - from strategy, to idea, to business case and research.

13:  Strategy Activation - Blue Cards

  • SubSkill A. What is Strategy Activation and Why Does it Matter?
  • SubSkill B. The Parts of a Blue Card
  • SubSkill C. How to Create a Blue Card

14:  Concept Writing - Yellow Cards

  • SubSkill A. WHAT is a Yellow Card & WHY Does it Matter?
  • SubSkill B. The Parts of a Yellow Card Problem, Promise, Proof
  • SubSkill C. The Parts of a Yellow Card Cost, Name, Headline
  • SubSkill D. How to Write a Yellow Card

15:  Concept Improvement

  • SubSkill A. Clarity & Focus
  • SubSkill B. Synergy
  • SubSkill C. Factual Wisdom on Increasing Writing Success

16:  Estimating Concept Value

  • SubSkill A. Why Estimating Matters
  • SubSkill B. Fermi Estimating Mindset
  • SubSkill C. How to Forecast Sales

17: Optimizing the Whole Concept

  • SubSkill A. Concept as a System
  • SubSkill B. The 6 Tensions

18: Concept Feedback Systems

  • SubSkill A. Qualitative Research
  • SubSkill B. Quantitative Research

19: Advanced Benefit, Proof, & Name

  • SubSkill A. Umbrella & Emotional Benefits
  • SubSkill B. Test Results, Pedigrees, Testimonials & Guarantees
  • SubSkill C. Trademarks

20: Oomph

  • SubSkill A. Tampering
  • SubSkill B. Oomph

21: Technology Translation

  • SubSkill A. Technology Concept Translation Theory
  • SubSkill B. Tech Translation

22: Meaningful Marketing Messages

  • SubSkill A. Meaningful vs Mindless Marketing
  • SubSkill B. Amplifying Meaningfulness

23: Real World Communications

  • SubSkill A. Free Form Writing
  • SubSkill B. Applications

24: Proactive Selling Pitches

  • SubSkill A. Understanding Customer Mindset on Innovations
  • SubSkill B. 5 Step Proactive Selling Format

commercialize skills

Learn how to take an idea and transform it into a reality - complete with PDSA cycles of learning, advanced forecasting, & Intellectual Property.

25:  Plan, Do, Study, Act

  • SubSkill A. Plan & Do
  • SubSkill B. Study & Act

26:  PDSA Best Practices

  • SubSkill A. Roles & Workflow
  • SubSkill B. Risk Management

27:  PDSA Concept Prototypes

  • SubSkill A. Why Prototype
  • SubSkill B. Best Practices

28:  PDSA Functional Prototypes

  • SubSkill A. Principles
  • SubSkill B. Best Practices

29:  PDSA Rapid Research

  • SubSkill A. Principles
  • SubSkill B. Rapid Testing Screening & Analysis
  • SubSkill C. New Standards to Drive Word of Mouth

30:  PDSA Reducing Variation in Forecasts

  • SubSkill A. Fermi Estimating, Bounding Estimates
  • SubSkill B. Calibration, Trailblazer Delphi, PDSA Experimentation

31:  Confront Reality - Cost & Price Estimating

  • SubSkill A. Definitions and Principles
  • SubSkill B. How to Estimate

32:  Business Models

  • SubSkill A. Business Model as a System
  • SubSkill B. Problem Solving Not Compromising

33:  Proprietary Protection

  • SubSkill A. Background
  • SubSkill B. What is Patentable & Patent FAQ
  • SubSkill C. How to Write & File a Patent

34:  Organizing for Success

  • SubSkill A. Formats, Systems, Meetings, Software
  • SubSkill B. The Project Leader Role
  • SubSkill C. The Management Coach Role
  • SubSkill D. The Process Coach Role

35:  Business Opportunity Recommendation

  • SubSkill A. Principles
  • SubSkill B. Business Opportunity Recommendation Formats

36:  Innovation Decisions

  • SubSkill A. Principles
  • SubSkill B. How to Make Smart Decisions


Everything that's accomplished is because of working systems...for alignment, collaboration, research, patents and project management.

37: Appreciation for a System

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

38:  Knowledge about Variation

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

39: Psychology

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

40: CREATE Sessions

  • SubSkill A. Principles
  • SubSkill B. Tactics and Tools

41: Strategic Alignment

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

42: Departmental Alignment

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

43: Rapid Research Operations

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

44: Rapid Research Analytics

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

45: Collaboration

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

46: Patent ROI

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

47: Diffusion of Innovation Mindset

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

48: Personal Leadership

  • SubSkill A. Systems, Variance and Psychology
  • SubSkill B. Upgrading Using PDSA Experiments

How It Works

step 1

CONVENIENT Online Class Pre-Work

Before attending the IE Quick Start you use your private Innovation Engineering Labs portal to complete about 100 short digital classes that teach you the concepts of each of the skills and subskills. Each digital class contains a video explaining the concept of a skill followed by a short quiz.

step 2


Join your fellow classmates at the 5 LIVE in class days of the course that make the digital learning real.  You'll roll your sleeves up and work through hands on interactive experiences that help you learn how to apply the skills you learned about in the pre-work. You'll work in small teams that constantly change throughout the course.  Coaches will guide your work and you'll get live feedback from online instructors that grade your submissions.

Day 1 CREATE - Teaches a system that enables anyone - no matter how creative they feel they are - to problem solve, create improvements, or invent breakthrough ideas.

Day 2 COMMUNICATE - Teaches a step by step system for helping everyone communicate the ideas they create with clarity. The consequence of sharper communication is improved collaboration, alignment, and most importantly smarter and deeper thinking on how to make the idea successful. 

Day 3 COMMERCIALIZE - Teaches how to turn ideas into reality faster and with much less risk of failure.  It's probably the most fun and liberating of the Innovation Engineering courses.  

Day 4 MAKING IT REAL - This course enables students to see how the parts of Innovation Engineering work together as a whole system. 

Day 5 SYSTEM DRIVEN LEADERSHIP - This course teaches you how to lead major projects and improvements in how your teams, departments, divisions, and outside resources work together.

step 3


The final step is application of the learning to real world projects that really matter to you and your organization.  In the 6 months that follow the class you will be given a collection of assignments to apply your new skills to work that's relevant to you. A coach provides in person, phone, and or on-line feedback depending on the support package you select. There are no “tricky tests” or “games played.” The certification process is singularly focused on developing your skills and confidence in leading innovation at a world class level.  Once you successfully pass all assignments, you'll be given an Innovation Engineering Black Belt Certification.

What Others Have to Say

Innovation Engineering is a powerful way to enable an organization to create a real culture of innovation.  Below are some Innovation College participants and certified IE Black Belts talking about their own experience and how it's helped their organization.

I’ve learned through getting my Black Belt the importance of rigor and encouraging others but through the lens of a Blue Card and setting clear organizational strategy.
— Jaime Matyas, Chief Executive Officer, Student Conservation Association
One of the things that really brought it home for me was working on the silo mentality and how it’s built into the process.
— Casey Cook, Group Leader, Mercedes
It’s a process to bring your ideas to fruition.
— Mike Sexton, Team Leader, Mercedes

Tuition & Timing

For the Training Course + Tools + Coaching + Certification which includes video pre-work, 5 in class days and 6 months of coaching on application assignments that apply to your real work = $15,000* USD per person.

PRIVATE Programs are the most effective approach and our most popular option, as they enable deep conversations on the application of the teaching to your immediate world. Contact us to explore a private program for your group.  

Open Enrollment PUBLIC Programs are an option for smaller groups.  

* Contact us for options for the pre-work and training course only.