This week's Spark Deck Slides include:
Patent Mining: Get inspiration from a patent for organizing unused strands of holiday lights. Consider what happens to your product or service when customers aren’t using it? Is there a way to make better use of this “down time” so the customer has a better experience?
Wisdom Mining: A new research in the Journal of Consumer Research suggests that people financially value physical goods more than their digital equivalents. How could changing the form of your offering help customers with either price or perceived value?
Future Mining: Be ready for the Gigification of America. The growing cost of mandated benefits when hiring an American full-time is fueling the increased conversion of full-time benefited jobs to temp gigs. This trend will continue. What are the consequences and opportunities for your organization and or to better serve your customers?