Is It Time To Kill My Innovation Project?

innovation check point

So, IÕm coaching an innovation project team right now and I canÕt decide if I should recommend that they kill it, or if I should suggest they try to reinvent it. The decision will ultimately be up to the team, specifically the leader of the project, but I know I can help frame their options.

The team was really energized at the start. But over the last few weeks, theyÕve discovered information that has proven their original hypothesis wrong. So, we are left with an idea that doesnÕt look like it could be unique in the market or profitable for their company.We scheduled another week to work on the projectÕs business model to see if some different revenue scenarios might make a difference.

Next week, we will come to a decision, as we do each week on our update call (a best practice when working innovation Ð make a conscious decision about moving forward every single week).

If we canÕt make the numbers work and kill the project, we will be doing the right thing by the organization. The organization will avoid losing money on a project with a small return on investment.

However, the second option is to give the team the opportunity to reinvent their idea. Not to tweak it, but to blow it up and start with a blank sheet of paper. This would give the team a chance to re-imagine the whole concept from scratch.

The pro to the second option is the fact that the team knows more now, having spent a few weeks learning and collecting data about the project. So they are much better prepared to innovate than they were during the original brainstorm.

The con is that it takes a lot of energy to do this, mental and physical. WeÕll need to schedule another brainstorming session, positioned this time as a problem solving session. We will need to pull together fresh information to work with to help us reinvent the idea. And after all this, we still might end up killing the project.

However, if we do the problem solving session, and give the team another shot, we could end up with a breakthrough. We could end up with an unexpected idea that is better than the original. And we will certainly end up with a team who can confidently say they gave it everything they had, and wisely killed their innovation project.

So, ItÕs a culture and employee engagement win for the organization.

Innovation Bravery

I think by now, IÕve decided what IÕll do. If the team has the energy to try to reinvent this project, IÕm in. If they donÕt, and they really donÕt have any passion left, we fold on the project. And we celebrate the team for their bravery.

It might sound cheesy, or too touchy feely, but psychology plays a big role in innovation. Decisions are emotional, and we have to respect that doing innovation is hard, and its driven by those that are willing. So, we honor the innovatorÕs intrinsic motivation. And when its gone, itÕs hard to get it back. But when its not gone, itÕs the best asset we have behind the project. Intrinsically motivated teams can move mountains.

Thanks for helping me sort this out. What would you do?