90% of Innovation Success is DEVELOPMENT

Good Morning Innovation Pioneers, This year - our focus, focus, focus is on how to improve the DEVELOP stage of innovation.

With clarity at the start - as a result of Define and Discover - we have seen 250% increases in Develop success rates.  However, we are not broadly realizing the potential for increased speed in DEVELOP that we know are possible based on leading edge teams.

DEVELOP is the singular most important stage.  Research by Booz Allan and Cooper show that DEVELOP is where 54% to 66% of the costs are incurred with Innovations (25 to 27% in DELIVER).

The importance of Develop is articulated by Steve Jobs in "The Lost Interview"

You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen.

And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.

Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.

And it’s that process that is the magic.

This friday - April 4  at 11:00 AM - I will be offering a FREE WEBINAR on the 10 Principles for Increasing speed of DEVELOPMENT.   You can register by visiting....


It will be a 20 minute presentation and 10 minute Q&A on how to increase innovation speed up to 6x and decrease risk by 30 to 80%. It's lead by Doug Hall, founder of the Innovation Engineering Institute.

You will be prompted for questions when you sign up - and those questions will be given priority during the webinar.  However - I will personally answer every question from before and after the webinar.

After registering, you will receive a confirmation email containing information about joining the webinar.

Rock and Roll

Doug Hall