Good Morning Innovators The research is clear - companies that have higher ratings on the following dimensions are more likely to fail..
“We are more customer focused than our competition.
We measure customer satisfaction systematically and frequently.
We believe our business exists primarily to serve our customers.”
Quite simply in today's world - being "reactive" means you are always behind. You will always be a frustrated follower. In fact - data from multiple studies shows that companies who are focused on customer insight, low cost, high quality and or quick delivery are regularly less profitable than those who are innovators. A new report out by the Bank of Canada today - confirms that deflation is occurring everywhere. The only way to beat the downward pressure on pricing in today's internet connected market is you have to be MEANINGFULLY UNIQUE.
Companies that WIN in today's world are PROACTIVE Innovators - they are leading their customers and markets. They take responsibility for they destiny. They are WARRIORS not WHINERS!
These companies have higher ratings on the following dimensions...
“We help customers anticipate developments in their markets
We innovate even at the risk of making our own products obsolete
We continuously try to discover additional needs of our customers of which they are unaware.”
Dr. Deming preached this. He felt that the job of the leader was one of prediction. He said we need to focus on "getting ahead of the customer."
The challenge is - CEO's feel that innovation is risky and it takes a long time. Fortunately it doesn't have to. Dr. Deming taught that we could have high quality and low cost by reducing variation in the system. So to --- you can have increased speed and decreased risk by applying a disciplined engineering mindset to innovation.
To learn more sign up for our introductory Webinar to be held tomorrow at 2:00 EST.
Innovation Engineering JUST THE FACTS
WHO it is — WHAT it is — WHY pursue — HOW it works — WHERE to start.
It’s available at NO COST - thanks to the Innovation Engineering NETWORK.
I will be presenting the webinar live from the new Innovation Engineering NETWORK studio as we call it. For those who are new to the Innovation Engineering Movement it will be a good introduction. For those who have been doing all or parts of Innovation Engineering for a while it will be a good update on how all the latest upgrades – Blue Cards®, Invention Blueprints®, New Market GPS™, Innovation Engineering Workshops™ help you Increase Innovation Speed and Decrease Risk.
We reached our Webinar limit so fast that we upgraded our account. However - when we reach the limit on this account size we will need to close it off - so if you are interested I suggest you register sooner rather than later.
To register click on the link below.
After registering, you will receive a confirmation email containing information about joining the webinar.
Note: this is the first of what will become a regular series focused on various areas of interest as well as the latest research on what works and what doesn’t when it comes to innovation, marketing, product development, sales, culture change and creativity.