BACKGROUND on Spark Decks© and Stimulus Response®: As we teach in Innovation Engineering training courses research by the IE Institute team finds that creativity and innovation is not random. You can increase the number of ideas you generate by a factor of 10 and the number of validated BIG IDEAS by a factor of 6. The three principles are:
1. Explore STIMULUS - Stimulus sets off a chain reaction of free associations that spark fresh ideas.
2. Leverage DIVERSITY - When different people, interact with stimulus and each other an exponential increase in fresh ideas is ignited.
3. Drive Out FEAR: Fear of failure kills free associating. To be successful it must be replaced with a sense of curiosity, experimentation and exploration in a Fail FAST Fail CHEAP way.
Spark Decks translate insights from the six fields of Stimulus Mining (Patent, Wisdom, Market, Insight, Future and Unrelated) into an easy to use format. The slides contain a DISRUPTIVE Fact deigned to engage fresh ideas - and a set of DIVERGENT prompts designed to ignite fresh thoughts. The slides are made available for downloading - allowing you to customize the divergent prompts and to edit the slides.
Patent Mining: Get inspiration from a patent for organizing unused strands of holiday lights. Consider what happens to your product or service when customers aren’t using it? Is there a way to make better use of this “down time” so the customer has a better experience?
Wisdom Mining: A new research in the Journal of Consumer Research suggests that people financially value physical goods more than their digital equivalents. How could changing the form of your offering help customers with either price or perceived value?
Future Mining: Be ready for the Gigification of America. The growing cost of mandated benefits when hiring an American full-time is fueling the increased conversion of full-time benefited jobs to temp gigs. This trend will continue. What are the consequences and opportunities for your organization and or to better serve your customers?