BACKGROUND on Spark Decks© and Stimulus Response®: As we teach in Innovation Engineering training courses research by the IE Institute team finds that creativity and innovation is not random. You can increase the number of ideas you generate by a factor of 10 and the number of validated BIG IDEAS by a factor of 6. The three principles are:
1. Explore STIMULUS - Stimulus sets off a chain reaction of free associations that spark fresh ideas.
2. Leverage DIVERSITY - When different people, interact with stimulus and each other an exponential increase in fresh ideas is ignited.
3. Drive Out FEAR: Fear of failure kills free associating. To be successful it must be replaced with a sense of curiosity, experimentation and exploration in a Fail FAST Fail CHEAP way.
Spark Decks translate insights from the six fields of Stimulus Mining (Patent, Wisdom, Market, Insight, Future and Unrelated) into an easy to use format. The slides contain a DISRUPTIVE Fact deigned to engage fresh ideas - and a set of DIVERGENT prompts designed to ignite fresh thoughts. The slides are made available for downloading - allowing you to customize the divergent prompts and to edit the slides.
Patent Mining: One inventor turned the bathroom into a workspace. Instead of just stopping at the magazine rack they created a whole workstation specifically for the bathroom.
Market Mining: Amazon has embraced the unknown for their Amazon Now warehouses. Instead of stocking things like normal everything gets randomly placed on the shelves and scanned in. This saves time in stocking and allows computers to do their magic when it comes time to pick the items.
Unrelated Mining: SplinterWorks has created a carbon fiber hammock bathtub. Taking a normal luxury space and transforming it to the pinnacle of relaxation.