BACKGROUND on Spark Decks© and Stimulus Response®: As we teach in Innovation Engineering training courses research by the IE Institute team finds that creativity and innovation is not random. You can increase the number of ideas you generate by a factor of 10 and the number of validated BIG IDEAS by a factor of 6. The three principles are:
1. Explore STIMULUS - Stimulus sets off a chain reaction of free associations that spark fresh ideas.
2. Leverage DIVERSITY - When different people, interact with stimulus and each other an exponential increase in fresh ideas is ignited.
3. Drive Out FEAR: Fear of failure kills free associating. To be successful it must be replaced with a sense of curiosity, experimentation and exploration in a Fail FAST Fail CHEAP way.
Spark Decks translate insights from the six fields of Stimulus Mining (Patent, Wisdom, Market, Insight, Future and Unrelated) into an easy to use format. The slides contain a DISRUPTIVE Fact deigned to engage fresh ideas - and a set of DIVERGENT prompts designed to ignite fresh thoughts. The slides are made available for downloading - allowing you to customize the divergent prompts and to edit the slides.
Patent Mining: A fermentation process which destroys the fermenting cells and uses them as nutrients by recycling in the presence of the desired fermentation product. How could we make additional use of items we use once and throw away?
Market Mining: NightFood spearheads creation of a healthy late-night snack subcategory. The makers of NightFood nutrition bars want to create a new subcategory of food that will help late-night snackers choose healthier options that could help them sleep better. What is something that you could switch from a negative to a positive?
Unrelated Mining: Smart tags change color when food goes bad. How can we reduce confusion in a smarter way, or leverage other senses to instantly connect with the user of a product?