BACKGROUND on Spark Decks© and Stimulus Response®: As we teach in Innovation Engineering training courses research by the IE Institute team finds that creativity and innovation is not random. You can increase the number of ideas you generate by a factor of 10 and the number of validated BIG IDEAS by a factor of 6. The three principles are:
1. Explore STIMULUS - Stimulus sets off a chain reaction of free associations that spark fresh ideas.
2. Leverage DIVERSITY - When different people, interact with stimulus and each other an exponential increase in fresh ideas is ignited.
3. Drive Out FEAR: Fear of failure kills free associating. To be successful it must be replaced with a sense of curiosity, experimentation and exploration in a Fail FAST Fail CHEAP way.
Spark Decks translate insights from the six fields of Stimulus Mining (Patent, Wisdom, Market, Insight, Future and Unrelated) into an easy to use format. The slides contain a DISRUPTIVE Fact deigned to engage fresh ideas - and a set of DIVERGENT prompts designed to ignite fresh thoughts. The slides are made available for downloading - allowing you to customize the divergent prompts and to edit the slides.
Future Mining: Smart Showerheads that allow real time monitoring of water consumption and energy use. How are you incorporating sustainability into your products/services?
Patent Mining: The GeniCan scans the UPC on your trash and can automatically order your a new one on amazon.com. How can you make it easier for your customer to say "YES"?
Unrelated Mining: Originally, coffee was likely often cold-brewed because it took less energy. Today it is taking off commercially and at a higher price. What can you reverse in your processes and get a better result?