BACKGROUND on Spark Decks© and Stimulus Response®: As we teach in Innovation Engineering training courses research by the IE Institute team finds that creativity and innovation is not random. You can increase the number of ideas you generate by a factor of 10 and the number of validated BIG IDEAS by a factor of 6. The three principles are:
1. Explore STIMULUS - Stimulus sets off a chain reaction of free associations that spark fresh ideas.
2. Leverage DIVERSITY - When different people, interact with stimulus and each other an exponential increase in fresh ideas is ignited.
3. Drive Out FEAR: Fear of failure kills free associating. To be successful it must be replaced with a sense of curiosity, experimentation and exploration in a Fail FAST Fail CHEAP way.
Spark Decks translate insights from the six fields of Stimulus Mining (Patent, Wisdom, Market, Insight, Future and Unrelated) into an easy to use format. The slides contain a DISRUPTIVE Fact deigned to engage fresh ideas - and a set of DIVERGENT prompts designed to ignite fresh thoughts. The slides are made available for downloading - allowing you to customize the divergent prompts and to edit the slides.
Future Mining: The At Home Experience: How can you get consumers engaged with your product at home? Is there a way to customize?
Market Mining: Burberry teamed with Google for the Burberry Booth: Is it possible to combine off-line and on-line experiences?
Unrelated Mining: Heritage and Vintage Retailing: What's old is new again. How could you offer defunct or old recipes or offerings?
Thank you to Innovation Engineering Black Belt and Creative Director of The Macallan, Ken Grier for this week's Spark Deck.