Good Morning Innovation Leaders, There are just 4 days left in this year's public airing of How Everybody Wins: Finding Joy, Meaning and Profit in the Workplace. This classic DVD summarizes the lessons learned 30 years ago when the the last revolution inbusiness thinking occurred. The public airing is thanks to Clare-Crawford Mason, Bob Mason and Kevin Cahill, grandson of Dr. Deming and Executive Director of The W. Edwards Deming Institute. To get to the video - log onto the homepage of Labs -- visit www.InnovationEngineering.org. It's the last video listed on the video player. Watch with your team -- and talk the TRUTH about your situation.
30 Years Ago ---- Some Thought Dr. Deming was Severe in his Ways With American Business Leaders. I say he told the TRUTH.
Some say that he should have been nicer. I say that to nicer - given the differences he had seen first hand between Japanese and American business leaders - would have required him to be a LIAR.
My question today - to business leaders is... are you LYING to yourself or telling yourself the TRUTH.
You LIE when as CEO you convince yourself that it's "ok to have low growth, no growth and to sell commodity products/services."
You tell yourself the TRUTH when as CEO you embrace that your only job is ensuring -- Constancy of Purpose.
And this means - having the company focused on products and services that are meaningfully unique. This means never ending innovation of your products/services - every year - every year - in order for the organization to: 1) Stay in business, 2) Provide good jobs and 3) To grow sales and profits.
You LIE when you convince yourself that you will dramatically grow your company by focusing over 50% of your emergy on cost cutting, financial engineering, reorganizations or strategic mumbo jumbo.
Think about it -- if you were investing in a company would you invest in a company whose leaders are focusing the majority of their time on cost cutting - or on a company where over 50% of their time is on creating products and services for today and tomorrow that are meaningfully unique. Specifically - so meaningfully unique that 1) customers are willing to pay more money for them, 2) the ideas are patentable, and 3) the ideas are so much fun the entire culture is fully engaged and excited.
You LIE to yourself when as CEO you believe that your job is to "stay above it all" - to leave the "doing" to the workers --- to be a manager of numbers and most importantly to never, ever get your hands dirty.
You tell yourself the TRUTH when you get close to the work, when you get your hands dirty, when you care enough to see, feel and experience the company's sales challenges, R&D and Production challenges first hand.
Think about it -- how can you lead or manage that what you don't know how to do yourself?
You LIE to yourself when as CEO you accept that it's ok for yourself, your managers or your workers to not grow, to not change, to not adapt to a changing market, to not learn new skills.
You tell yourself the TRUTH when you make the organizational commitment to change - when you declare -- those that are willing we will teach and make able. Those that are not wiling will need to find employment elsewhere or will need to take early retirement.
You lie when you convince yourself that Innovation takes too long and is too risky.
You tell the truth when you focus on Systems Thinking - focus on a system such as Innovation Engineering that Increases Innovation Speed and Decreases Risk...
In closing - Watch the DVD How Everyone Wins. Watch it today. Watch it as a team and talk the TRUTH.
Remember - it will be taken down this weekend - this is a limited time release in honor of the anniversary of what we consider the start of the Quality Revolution in American e.g. the June 24th airing of the NBC White Paper If Japan Can. Why Can't We? -- produced by Clare Crawford-Mason.
P.s. - Minutia Fact - the kids taunt - Liar, Liar, Pants on Fire is thought to be a paraphrased version of the 1810 Poem "The Liar" by William Blake.
Deceiver, dissembler Your trousers are alight From what pole or gallows Shall they dangle in the night?
When I asked of your career Why did you have to kick my rear With that stinking lie of thine Proclaiming that you owned a mine?
When you asked to borrow my stallion To visit a nearby-moored galleon How could I ever know that you Intended only to turn him into glue?
What red devil of mendacity Grips your soul with such tenacity? Will one you cruelly shower with lies Put a pistol ball between your eyes?
What infernal serpent Has lent you his forked tongue? From what pit of foul deceit Are all these whoppers sprung?
Deceiver, dissembler Your trousers are alight From what pole or gallows Do they dangle in the night?