Hi from London,
It’s been a week of mind opening ideas. I’ve had 5 meetings a day. It’s been an interesting mix of serious corporate types plus craft whiskey / beer company owners.
What I’m learning is that understanding of what it really takes to as we say “Find, Filter and Fast Track” big ideas is very low.
I’ve talked to corporate people who are living in denial that the world is changing.
I’ve talked to entrepreneurs who are not confronting the reality of their “math.”
FORTUNATELY - I’ve also talked to…
Very wise retired corporate leaders who have a real sense or urgency.
Young entrepreneurs who are profitably commercializing products that blow away the “big guys.”
I met the owner of the Speakeasy under Milroy;s (You have to push on a bookcase to find the hidden staircase). He blew me away with his understanding of the art and science of cocktails. I He tasted our whiskey - and we riffed on ideas for new cocktails.
As I sit here in a coffee shop before my next to last meeting of the day (then it’s on to making Whiskey Cocktails) I’m trying to understand how in this interconnected world could there be such variance - among corporate AND among craft.
My best insight - and I’d love yours - is that the difference comes from within the person. Those that “get it” are driven from within themselves. They LOVE it. They are having meetings - even when retired - because they really care about the world of business. They are doing the math and making sure their products are awesome and profitable because they LOVE what they do and they want it to succeed.
When you love it - you also love learning - you love problem solving - you love making your idea real and right.
So the obvious question then is - what about the others. Why don’t they care enough to learn. Why do they avoid confronting realities. I just don’t understand how you could go through life and not be fully alive and engaged.
I’d love your thoughts