McKinsey research finds that 80% of CEOs say that innovation is key. However, only 20% day their company does it well.
Sadly - a little while ago I came to the conclusion that I was part of the problem. For nearly 40 years my Eureka! Ranch team and my books have been focused on encouraging everyone to innovate like the 15% of adults who are “right brain creativity / design zealots.”
I WAS WRONG. IT DOESN”T WORK. The 85% who are “Left Brain Logical” will not change.
It’s for that reason that I have decided to change my approach. The result is a system for innovation that is called Innovation Engineering (IE) and it’s the result of 10 years of research. Instead of seeking to “change” the 85% it leverages their strengths by applying the discipline of System Driven Innovation.
It’s a disciplined and reliable system of training, tools and coaching that enables innovation among the 85% of the population who are “Left Brain logical.” It’s a system that everyone can trust and commit to.
- “Logical Left Brainers” can trust IE because it’s GROUNDED IN DATA: It’s the first innovation system to be based on data and analytics not overhyped marketing and “guru” opinions.
- “Logical Left Brainers” can trust IE because it’s REAL WORLD VALIDATED: Today there are over $75 Billion worth of innovations being accelerated to market using the Innovation Engineering mindset and methods. And, IE is also being used to activate tens of thousands of projects for improving internal work system effectiveness and efficiency.
- It’s not just a “big idea hunt” it’s a TOTAL SYSTEM from Idea to Reality: With successful innovations the devil is in the details. That’s why the Innovation Engineering courses both on and off college campus include: 1. Fundamentals, 2. Create, 3. Communicate, 4. Commercialize, 5. System Driven Leadership and 6. Real world application.
- It’s Not RISKY - Pioneers have Made it Reliable: IE has been refined through training / application by organizations like: Toyota Manufacturing, Trek, Procter & Gamble, Walt Disney, American Express, Schlumberger, AT&T, Nike, Nestle, Humana, Kimberly-Clark, GOJO Industries, Cintas, Daimler, Dunnhumby, Boston Pizza, High Liner Foods, March of Dimes, the National Wildlife Federation and thousands more.
If you want to learn more - Join me for a LIVE webinar this Friday - February 16 at 1:00 EST. If you can’t make it at that time - sign up anyways and we’ll send you a link to watch the webinar on your own time.
To sign up click here….
Bring me your logical, your rational, your disciplined co-workers and we’ll have an honest conversation about a new way of innovating.